A worldwide web successWordPress

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More than half of all websites are built on WordPress, including the majority of the sites Blackwood builds for our clients. We analyse what makes this content management system so popular, and why its success is set to continue.

WordPress is proof that the best things in life really are free. As open source software it’s free to use and to develop on. Although it began life back in 2003 as a blogging platform, today huge organisations trust it as the foundation of their online presence. Here’s why it’s such a respected platform.

As user-friendly as it gets

With WordPress you can create a website in a matter of minutes, and update web content in seconds simply by editing web pages from a text box, which looks very similar to Word. You can add all manner of rich and sophisticated content, from video and photo galleries to event listings and news pieces. What’s more, the biggest web search engines, Google and Yahoo, work well with WordPress websites, and a variety of the platform’s plugins make search engine optimisation (SEO) and social media marketing much easier, helping to boost your site up search engine page rankings.

Tailor every aspect of your site

WordPress offers limitless options – called plugins – for enhancing the functionality of your site. This is thanks to its open source nature: over time, other users have developed these extensions to do a particular job. Whether you’re looking for a robust security plugin to protect your website from hackers, to an option to add e-commerce functionality to your site, there’s a plugin for every need. There are literally thousands of plugins available, many free of charge.

WordPress also enables you to tailor the visual look and feel of your site with many different themes. Again, there are many available and they can be free or paid-for. You can always get a web designer to build one for you so your look is entirely unique.

No code knowledge? No problem

If you operate multi-lingual websites, as many Blackwood clients do, WordPress enables you to deploy and control a network of websites from one place. It’s also helpful if you have a number of sub-brand websites that need to be strictly controlled.

Possibly the single most user-friendly aspect of WordPress is that you don’t need to know a single word of code to build a website on it.

So what’s next for this web- and (possibly) world-changing digital platform? That’s hard to predict as WordPress constantly evolves to meet the needs of its millions of users worldwide. But one thing’s for sure, its security-focused and user-friendly benefits are only going to become more important as time goes on. To find out how Blackwood can help you to develop a stunning, easy-to-use site on WordPress and other content management systems, contact us today.

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