The making of a magazine

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The CEB tasked us with the job of reworking its quarterly magazine, Info, into a more eye-catching and readable piece that would better reflect its important work across Europe and engage with a wider audience.

Brief

The CEB is a Paris-based, multilateral development bank with a social mandate. It provides financing and technical expertise for high impact projects in its member states, promoting the integration of refugees and migrants, as well as sustainable and inclusive economic growth.

However, the design and approach of its in-house magazine, Info, wasn’t doing justice to the many interesting stories that the CEB had to tell. The magazine has an international audience and the existing magazine had the same article side by side in English and French, creating a disjointed and repetitive reading experience.

Solution

Blackwood went back to the drawing board with Info, addressing all aspects of its design, structure and content. We recommended turning it into a 16 page ‘flip cover’ magazine, whereby the back cover became the second front cover when turned upside down. One cover and its successive pages were in English, while the flipped cover and its successive pages were in French. This captured both languages in the same publication, while creating a seamless flow of information and enhancing the reading experience.

We also revised the content structure to bring Info in line with a typical business magazine, including news articles of different lengths plus a range of features and interviews and a theme for each issue. We worked in collaboration with the client on strategic and tactical aspects, sourcing imagery and agreeing the design elements such as typography, grids and colour palettes before designing the entire dual-language publication. Where photographs weren’t available, we produced illustrations to visualise the content. In addition, we supported the client by writing and editing articles, and organising printing.

As Europe experiences huge changes, the work and profile of the CEB continues to grow. We therefore felt it was time to give INFO a fresh new look that fully showcases our work and the benefits it is bringing to populations across Europe. We are really pleased with the magazine’s modern look and the use of infographics and photography. This is now a publication we are proud to share with our stakeholders.

Jelica Vesic, Communications Officer/Managing Editor of Info

Impact

By restructuring Info magazine and enhancing its design and content it is easier to appreciate what the CEB does, its achievements and the benefits it brings to millions of people across Europe.

The relaunched magazine is an informative and professional looking, high-end communication with stand-out appeal.

In fact, the new-look Info has been so well received that the CEB has commissioned us to produce three more issues in 2017; we’re looking forward to continuing to develop Info over the coming months and growing our relationship with the Bank.

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