We’re delighted to launch our new animation, showcasing how Blackwood creates design-led communications that drive your business success.
When you come to Blackwood with a new project – whether for digital or print – we always like to understand the background…
- What communication channels do you have access to?
- What are your goals?
- Who is your audience – and where are they?
- What’s your broader strategy?
Peeling back the layers from the ‘what’ you want to produce to the ‘why’ you want it in the first place enables us to fine-tune the brief to help you achieve maximum cut-through.
We know how to reach the right people in the right way at the right time. We’re a seasoned design and communications team. We know what works.
Listening is one of the most important skills an agency can have. How well we listen has a major impact on the way we interpret project briefs and the ongoing quality of our client relationships.
The LLF Report has become a “great hit” here and liked by all, donors as well as staffers. Thank you once again and we look forward to the sequel next year.
Here’s how we’ve used different channels to help clients achieve their goals.
• Grab attention – Saving people’s sight in poor countries is something to shout about. When the Alliance to Fight Avoidable Blindness (AFAB) wanted striking campaign launch materials, this is how we approached the animation and print communications.
• Engage stakeholders – When a client needed to win the hearts and minds of its stakeholders to secure their buy-in for a new initiative, we knew we had to get creative – a graphic-led explainer animation was the perfect solution.
• Speak to different audiences – The Council of Europe Development Bank’s magazine displayed French and English text side by side, creating a disjointed reading experience. We introduced an elegant ‘flip’ design, which did the job perfectly.
• Showcase results – We regularly support clients who wish to share updates on the progress of ongoing projects. As part of our enduring relationship with the Islamic Development Bank (IsDB) we created an eye-catching annual report to highlight the success of their Lives and Livelihoods Fund.
• Create long-term visibility – Some projects are intended to keep working hard all year. When the European Bank for Reconstruction and Development wanted a publication to spread the word about their Trade Facilitation Programme, we separated out the content to make it more visually interesting, editorially appealing and easier to read. As we focus on a multi-channel approach to generate year-long visibility from 2018 onwards, we will still use the printed magazine to showcase the publication to stakeholders, and raise the profile of TFP-organised events, awards and training.