Brief
The IsDB has been an important client for many years. Working together we developed a comprehensive creative brief and suggested ways to shape the core narrative, highlighting key themes that would add impact, gravitas and usability. We developed a suite of reports that truly resonate with IsDB’s diverse audience groups and communicate effectively across multiple business regions.
Solution
Our bold look for 2021 emphasises the impact of the Bank’s work on the everyday people that live and work within the Bank’s region of operations. By highlighting individuals we introduced a level of humanity that was both relevant and inspiring. Their stories are told in the three core IsDB business languages – English, Arabic and French.
The Digest worked perfectly as a core summary of the main report and the USB and QR Code Cards have proved key for important stakeholder engagement and promotion.
By introducing flexible design templates we were able to accommodate a variety of copy lengths and typographic styles across each publication. Curating culturally appropriate photography and using it in harmony with bold coloured graphics proved key to the overall success of the final design’s interpretation and global appeal.
Designing this high profile global report is a challenge we relish… deadlines always come thick and fast! Now the dust has settled we are chuffed with the final look and the positive impact it has received.
Impact
The 2021 Annual Report has been received very positively since its launch at IsDB’s Annual Meeting in Egypt. Working across multiple linked publications, designing three languages and providing tailored assets for event promotion demonstrated yet again what’s possible with a clear vision and targeted strategy and why our project team is so highly regarded.
