Resilience and recovery

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Our recent work on ICD's 2020 annual report demonstrates just what you can achieve with a clear vision for design and user engagement expertise.

Brief

Our relationship with IsDB Group’s private sector development arm, the ICD, stretches back to 2017 when we transformed a dry annual report into a showcase for the client of its work and impact throughout the Islamic world.

Solution

During the past three years, we have become recognised as specialists at animated reporting solutions and our work on the recent ICD 2020 Annual Report has seen us blend our traditional production skills with new innovative digital technology.

Our studio took nine written statistics and turned each one into a fully animated short film. We storyboarded each idea and when the client team was happy with how they were looking developed them into a moving animation. Hosted on YouTube, the shorts reach out to new stakeholder audiences and successfully bring ICD’s work to life… literally!

We continue to produce thoughtful and creative print publications in multiple languages and our work during 2021 is no exception. The team has created a dynamic and cohesive report pack consisting of the Annual Report, Financial Review Report, promotional Digest and USB Card, all of which fit neatly inside a specially designed card folder.

Strong infographics mixed with the illustration-led design created a bold approach for this year's Annual and Financial reports, reflecting the Bank's confident, resilient theme. A real pleasure to work on such a unified reporting suite.

Jez Webb
Art Director, Blackwood

Impact

The 2020 report pack demonstrates Blackwood’s full editorial, design and animation production skillset, showcases our ability to create compelling visual applications and extend that thinking across a multi-channel campaign strategy and narrative. The result is a confident and memorable report identity for the development finance sector.

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