Brief
Our relationship with IsDB Group’s private sector development arm, the ICD, stretches back to 2017 when we transformed their annual report publication into a showcase for the client of its work and impact throughout the Islamic world. Building on last year’s success we undertook the dual tasks of consolidating ICD’s global reach and enhancing external user experience.
Solution
We are recognised as specialists in creating digital reporting solutions and our work on the recent ICD 2021 Annual Report has seen us blend our expert copywriting and design skills with innovative digital production.
For 2021 we designed, built and populated an interactive micro-site – the ICD’s first online summary reporting website. Fully responsive, the new site features tailored online content including interactive data charts, photographic galleries and video slideshows.
We wrote nine key statistics with each one becoming a fully animated short film. Creating a consistent style for the opening and closing sequences meant the animations became a cohesive media suite. Hosted on YouTube, the shorts reach out to new stakeholder audiences and successfully bring ICD’s work to life… literally!
We continue to produce thoughtful and creative print publications in multiple languages and our work during 2022 is no exception. The team has created a high-impact report pack consisting of the Annual Report, Financial Review Report and circular USB Card, all of which fit neatly inside a custom-designed box folder.
The theme ‘Stronger Together’ is very apt this year as the synergy between ICD’s team and ours has never been more apparent and has resulted in something we are all very proud of!
Impact
The ICD’s 2021 Annual Report pack is seen as a standout reporting experience within the development finance sector. Demonstrating our specialist and versatile skillset, it showcases our ability to create compelling visual applications and extend that thinking across a multi-channel campaign strategy and narrative.