We were tasked with updating the traditional printed report, giving it a fresh, contemporary fresh look and feel and bringing it in line with the EBRD’s other flagship reports in terms of reporting standards. We were also asked to create a microsite, taking the report online for the first time, and thereby growing its potential audience.
It was important to develop a strong visual identity that would translate across print and digital channels, so Blackwood developed a modular style inspired by the work of visionary architect and social planner, Le Corbusier. This was a fitting approach, epitomising the sociological/economic angle of this far-reaching survey.
Visualising complex issues can be a challenge, but one the Blackwood team always relishes. I’m proud of our work on this year’s LiTS survey and of how our modular photographic-led visual identity and interactive online content brought the subject to life.
The 140-page printed report that we designed captures all the key survey findings in six chapters. A bold use of colour, high impact images, pull-out facts and a clear typographic structure help to create visual impact. A single set of data charts is applied across all the country assessments, creating consistency. What’s more, the survey conforms to the EBRD’s reporting standards. (We helped to create these standards and continue to champion them.)
Our omni-channel response included designing and developing a standalone microsite in WordPress. Our in-depth knowledge of migrating other EBRD print reports online meant that we worked in the most time and cost efficient way. Each country’s data is easy to access via a click-through map and interactive charts. These use Highcharts software – a first for this report. Innovative sharing, bookmarking and download functions increase the flexibility and sharing options for the end user, and the promotional possibilities for the client.
This project is the latest corporate reporting project we have done for the EBRD and its success is proof of the benefits of developing a long-term client relationship. The project also highlights our established and still-growing reputation for omni-channel corporate reporting. We continue to demonstrate ways to enhance our clients’ reports and enhance and extend their global reach.