The making of a magazine

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The CEB tasked us with the job of reworking its quarterly magazine, Info, into a more eye-catching and readable piece that would better reflect its important work across Europe and engage with a wider audience. Our work on the magazine shows how two languages can work seamlessly in one publication.

Brief

The CEB is a Paris-based, multilateral development bank with a social mandate. It provides financing and technical expertise for high impact projects in its member states, promoting the integration of refugees and migrants, as well as sustainable and inclusive economic growth.

However, the design and approach of its in-house magazine, Info, wasn’t doing justice to the many interesting stories that the CEB had to tell. The magazine displayed the same article side by side in English and French, creating a disjointed and repetitive reading experience for its international audience.

Solution

The CEB gave us free rein to address all aspects of Info’s design, structure and content. We recommended turning it into a 32 page ‘flip cover’ magazine, with one cover and its successive pages were in English, while the flipped cover and its successive pages were in French. While the pagination can change per issue this approach captures both languages in the same publication and creates a more seamless reading experience that has proved popular with its readership.

We also worked closely with the client to bring the editorial tone in line with a typical business magazine. We recommended news articles of different lengths plus a range of features and interviews and most importantly a theme for each issue. We developed a visual style that would grow with the publication.

Once the typography, grids, colour palettes and illustration styles were agreed on we set about designing the entire dual-language publication. Illustrations now play an important role in highlighting the human stories behind the CEB’s work in a positive, upbeat way. The French and English content meet in the centre spread – a bold and engaging centrally placed infographic.

As Europe experiences huge changes, the work and profile of the CEB continues to grow. We, therefore, felt it was time to give INFO a fresh new look that fully showcases our work and the benefits it is bringing to populations across Europe. We are really pleased with the magazine’s modern look and the use of infographics and photography. This is now a publication we are proud to share with our stakeholders.

Jelica Vesic, Editor-in-chief, CEB

Impact

The revitalised Info’s now does full justice to the interesting, highly relevant and crucial work that the CEB does. The relaunched magazine continues to grow in confidence and size having expanded to 52 pages of colourful and thought-provoking content for its global audience base.

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